PLAY 60, Play On

60 Minutes. Every Day. Play On.

Fun. Fitness. Philanthropy.

The NFL Foundation and 50 Fund have partnered with KaBOOM!, Playworks and the U.S. Fund for UNICEF to develop PLAY 60, Play On. The three-part platform – Where We Play, How We Play and Why We Play – will bring the nation’s best play initiatives together for Super Bowl 50 with charitable projects revolving around the values PLAY 60 instills. 

PLAY 60, Play On will include a community grants program, a series of play extravaganzas and youth worker trainings, the NFL PLAY 60 Challenge, and a new 30-day kids fitness program. The campaign will help reach tens of thousands of Bay Area kids and young adults throughout the nine-county region, while also impacting children around the globe.

PLAY 60, Play On is Presented By

In Partnership With