PLAY 60, Play On

60 Minutes. Every Day. Play On.

Play Everywhere

People don’t just want great parks and playgrounds. Kids and families are calling for play everywhere. Balanced and active play should be an easy choice for families, with abundant opportunities for play readily available throughout the normal routines of the day. 

Getting enough play time can be especially difficult for children growing up in economically challenged communities. Our goal is to close the opportunity gap for kids in the Bay Area and provide a catalyst that will inspire communities to rethink play in order to ensure all kids get the play they need to thrive. 

The playground is not the only place to play. It can happen in moments of downtime. Grocery store lines. Bus stops. Parking spaces. Laundromats. Sidewalks. Even the smallest of places can become playable opportunities.

Play can happen everywhere. Communities should explore making "dead time" (waiting at bus stops, laundromats, walking to school etc.) more playful. Cities have many undiscovered assets that can be used to fill their communities with play everywhere.

And proximity matters. Cities can create mini play destinations "around the corner." When parks and playgrounds are a bus ride away, they become special-occasion locations. Cities need to develop small, modest but right-around-the-corner options with interesting play structures.

Check out these examples of play everywhere and share your own – just use #playeverywhere in your social posts.

To be inspired by more images, check out KaBOOM!'s Pinterest.

KaBOOM! “Playful Cities”

Other Examples of Play Everywhere

The representative project examples are for inspiration, however innovative and new ideas are highly encouraged. For more information on the research behind play everywhere, read about the work KaBOOM! and ideas42 conducted on Using Behavioral Economics to Create Playable Cities (Executive Summary)